top of page
Private hire vehicles market

Founded in 2024, GoSafe is a tech startup operating in Montpellier, France.

 

GoSafe intends to revolutionize the market for private hire vehicles (PHVs, VTCs) dominated by Uber.

 

The team developed a multi-faceted app that include a near real-time benchmark of ride prices from competitors' apps based on advanced proprietary algorithms.

The team also grows its own fleet thanks to a disruptive, commission-free business model that creates a virtuous flywheel for both professional drivers and travelers. 

Customer

GoSafe's founders expressed the need for clear strategic guidance including actionable insights and recommendations right after inception. 

To navigate this complex and uncertain market, the critical challenge was to spot short-term levers for quick wins while shaping a long-term vision of potential scenarios in the context of a new innovation wave. 

 

Key challenges:

  • Set the brand name and strategy

  • Design go-to-market strategy to secure take-off and capture growth

  • Devise unique value proposition to differentiate in a competitive market 

  • Become antifragile to industry paradigm shifts

Challenges

Odyssey delivered a content-rich strategic report with  actionable recos within a few weeks. 

Main outcomes: 

  • Expand market vision to seize opportunities and mitigate risks such as the unpredictable regulation evolution

  • Recalibrate the revenue,  business model and funding strategy

  • Provide clear guidance on go-to-market strategy in a multi phased approach

  • Set a differentiated storytelling and narrative to stand out from the crowd with a radical brand positioning.

Achievements

GoSafe

bottom of page