Founded in 2024, GoSafe is a tech startup operating in Montpellier, France.
GoSafe intends to revolutionize the ride hailing market (PHVs or "VTCs") dominated by Uber.
The team developed a multi-faceted app that include a near real-time benchmark of ride prices from competitors based on advanced proprietary algorithms.
The team also grows its own fleet thanks to a disruptive, commission-free business model that creates a virtuous flywheel for both professional drivers and travelers.
Customer
GoSafe's founders expressed the need for clear strategic guidance including actionable insights and recommendations right after inception.
The critical challenge was to spot short-term levers for quick wins while shaping a long-term vision of potential scenarios in the context of a new innovation wave.
Other key challenges:
• Set the brand strategy
• Design go-to-market strategy
• Devise unique value proposition to differentiate
• Become antifragile to industry paradigm shifts
Challenges
Odyssey delivered a content-rich strategic report with actionable recos within a few weeks.
Main outcomes:
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Expand market vision to seize opportunities and mitigate risks such as the unpredictable regulation evolution
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Recalibrate the revenue, business model and funding strategy
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Provide clear guidance on go-to-market strategy in a multi phased approach
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Set a differentiated storytelling and narrative to stand out from the crowd with a radical brand positioning.
Achievements