Hokodo is the leading provider of digital trade credit solutions in the European B2B market.
Today, Hokodo partners with finance and insurance giants (Citi, Munich Re…) to fuel bespoke payment solutions in most strategic verticals.
Founded in 2018, this fintech start-up raised a €37 million Series B in 2022 and landed a €100 million debt facility in 2024 to further expand across Europe.
Customer
Founders were actively looking for market validation at that time.
Exploring strategic options was a prerequisite to finetune market positioning in an already crowded fintech space whilst grasping new product development opportunities.
Major challenges were to:
• Spot the right B2B financing solutions amid the banking and fintech jungle
• Propose scenarios to differentiate
• Set a compelling value proposition
Challenges
Odyssey successfully assisted Hokodo through strategic advisory services.
We conducted a fact-based and data-driven market survey. We also reviewed and evaluated 6 main scenarios.
The outcome of our assignment resulted in a refocus on bespoke payment terms to be adapted to each vendor and buyer via standalone developments.
Years later, Hokodo's market position seems still rather consistent with the #1 scenario we recommended.
Achievements