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Fintech trade credit

Hokodo is the leading provider of digital trade credit and Buy Now Pay Later (BNPL) solutions in the B2B market. 

Today, Hokodo partners with finance and insurance giants (Citi, Munich Re) to fuel bespoke payments in most strategic verticals. 

 

Founded in 2018, this fintech start-up raised a €37 million Series B in 2022 and landed a €100 million debt facility in 2024 to further expand across Europe. 

Customer

Founders were actively looking for their product market fit at that time.

 

Exploring strategic options was a prerequisite to finetune market positioning in an already overcrowded fintech space and to grasp new product development opportunities. 

Major challenges were to: 

  • Spot the right B2B financing solutions amid the banking and fintech jungle

  • Propose scenarios to differentiate

  • Set a compelling value proposition

Challenges

Odyssey successfully assisted Hokodo through strategic advisory services.

We conducted a fact-based and data-driven market survey. We also reviewed and evaluated 6 main scenarios. 

 The outcome of our assignment resulted in a refocus on BNPL via standalone developments.

Hokodo's market position is still pretty much aligned with the #1 scenario we recommended. 

Achievements

Hokodo

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