Provided strategic guidance
Hokodo is the leading provider of digital trade credit and Buy Now Pay Later (BNPL) solutions in the B2B market.
Founded in 2018, this fintech startup raised a 40m$ Series B in 2022 to further expand across Europe.
Founders were actively looking for their product market fit at that time.
Spot the right B2B financing solutions the banking & fintech jungle
Propose scenarios to differentiate and set a compelling value proposition
Odyssey successfully assisted Hokodo through strategic advisory services, which eventually resulted in a refocus on BNPL through standalone developments.
Hokodo’s market position is currently still aligned with the #1 scenario we recommended.