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Provided strategic guidance
Customer
Hokodo is the leading provider of digital trade credit and Buy Now Pay Later (BNPL) solutions in the B2B market.
Founded in 2018, this fintech startup raised a 40m$ Series B in 2022 to further expand across Europe.
Challenges
Founders were actively looking for their product market fit at that time.
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Spot the right B2B financing solutions the banking & fintech jungle
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Propose scenarios to differentiate and set a compelling value proposition
Achievements
Odyssey successfully assisted Hokodo through strategic advisory services, which eventually resulted in a refocus on BNPL through standalone developments.
Hokodo’s market position is currently still aligned with the #1 scenario we recommended.
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