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2020 | Fintech  | Strategic advisory

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Provided strategic guidance 


Hokodo is the leading provider of digital trade credit and Buy Now Pay Later (BNPL) solutions in the B2B market.


Founded in 2018, this fintech startup raised a 40m$ Series B in 2022 to further expand across Europe. 


Founders were actively looking for their product market fit at that time. 

  • Spot the right B2B financing solutions the banking & fintech jungle

  • Propose scenarios to differentiate and set a compelling value proposition


Odyssey successfully assisted Hokodo through strategic advisory services, which eventually resulted in a refocus on BNPL through standalone developments.


Hokodo’s market position is currently still aligned with the #1 scenario we recommended. 


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