AI Pricing Strategy
Get paid for the value of AI. Competitive pricing intelligence, customer research and inference-cost economics, turned into a repricing plan that protects gross margin. For the CEO, the CFO or the chief product officer of a software or digital-services company.
PRICE
From €15,000
DELIVERY
4–12 weeks
REVIEW
Signed by a partner
§ 01 · The problem
"We added AI to the product. Our margin went down."
AI changes both sides of the price equation. Customers expect more for the same fee, and every query now carries an inference cost. Most vendors bundle AI into existing plans and watch gross margin erode — or price it as an add-on nobody buys.
This Signature rebuilds the pricing logic around the value AI creates and the cost it carries: what customers will pay for, which metric to charge on, and how to move the installed base without losing it.
§ 02 · What you get
A pricing model your board and your customers can accept.
Five deliverables, from market evidence to the repricing plan.
DELIVERABLE 01
Competitive pricing intelligence
How competitors package and price AI: plans, add-ons, usage metrics, price points. Mapped and compared like for like.
DELIVERABLE 02
Customer research
Qualitative interviews and a quantitative survey on willingness to pay, perceived value and adoption barriers. The voice of the customer, measured.
DELIVERABLE 03
Unit economics under inference
Cost to serve per user and per use case, inference included, and its effect on gross margin across plans and usage levels.
DELIVERABLE 04
Pricing model & value metric
Packaging, value metric and price points, tested in scenarios against revenue, margin and churn.
DELIVERABLE 05
Repricing plan
How to move the installed base: migration paths, grandfathering, sales arguments, and the board-ready case for the change.
§ 03 · Process & timeline
Four to twelve weeks, set by the depth of customer research.
From market scan to a board-ready repricing plan, co-built with your product, finance and sales leaders.
WEEKS 1–2
Framing & market scan
Kick-off with the executive sponsor: offers in scope, pricing history, margin targets. Competitive pricing mapped.
WEEKS 2–6
Customer research
Interviews and survey fielded on your customer base. Willingness to pay and value drivers measured.
WEEKS 4–8
Economics & model
Cost to serve modelled with inference. Pricing options built and stress-tested against revenue, margin and churn.
WEEKS 6–10
Calibration session
Joint session with product, finance and sales leaders. Options challenged, trade-offs settled.
WEEKS 8–12
Repricing plan & handover
Migration plan for the installed base, sales arguments and the board-ready case, handed over to the executive sponsor.
§ 04 · Frequently asked
Six honest answers to common questions.
Why a starting price rather than a fixed fee?
Because the depth of customer research drives the work. A focused scope on one offer with existing data starts at €15,000; a full study with surveys across several segments is quoted after a partner call.
Do you only work with software companies?
Mostly software and digital services, where AI is repricing value fastest. The method applies to any business selling an AI-enabled offer.
Do you run the customer research yourselves?
Yes: interview guide, interviews, survey design and analysis. Fieldwork with a panel provider can be added when your own customer base is too small.
What if the answer is not to charge for AI?
It happens. Bundling AI to defend retention can be the right call. The report says so, and quantifies what it costs in margin.
Have you done this before?
Yes. Our featured case is an AI pricing strategy for a leading French healthcare software vendor: competitive intelligence, voice-of-customer research, model economics, and board-ready arguments for repricing.
How does this connect with AI Business Case and AI ROI Audit?
Business Case justifies an investment; Pricing Strategy decides how to monetise it; ROI Audit measures what it returned. Each works on its own.
§ Ready when you are
Price the value before you give it away.
From €15,000, four to twelve weeks, signed by a partner. The pricing model that protects your margin as AI enters the product.